HOW TO GET THE MOST OUT OF ADVERTISING

 

Target your market.bullseye

Most customers will come from within a 2-3 mile radius of your place of business. If you’re after a larger market area, keep your audience in mind.

Focus your message.

Have a good headline that focuses on benefits, and a photo or graphic image – so readers can register your ad at a glance.

Be prepared.

Answer calls promptly. Check that your phone and voice mail greetings are professopenional with your name and/or business name. Inform employees about your ad. Be on time for appointments. Have your store open at advertised hours. 

 

Have realistic expectations.

It takes 6-10 times for people to start recognizing your ad, then time for the need or desire to arise. Advertising does not guarantee results, but repetitive advertising moves you closer to results.

Do more marketing.

Extend the effectiveness of your ad with signage, networking, and guerilla-type marketing.

Go for the long term.repition

Repetition, repetition, repetition is what works.    If your doors are open, you should be advertising. Bonus...rates are usually lower for longer terms.

 

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